Alex Daniel Wetsor — Graphic Designer & Video Editor in Abuja

Case studies

A closer look at four projects: what I made and the thinking behind each one.

Case study 01

Saint Ma: Artist Branding

Music · Identity & release artwork

The project

A visual identity and release artwork for a music artist, built so every release feels like part of one story.

What I made

A winged-flame logo, the album covers for Real Life and Soul on Fire, and 6 music visuals.

Design approach

The Real Life cover splits one face between warm golden light and cold grey rain to mirror its tagline, "The road decides the man." Soul on Fire turns the title into a burning silhouette. The gold winged-flame mark appears across the artwork so the releases are instantly recognisable as the same artist.

Logo
2 album covers
6 music visuals

Case study 02

Nexora: Brand & Content

Brand identity · Short-form video

The project

A growth-focused brand with the tagline "Grow. Become. Prosper." that needed a recognisable mark and a steady stream of social content.

What I made

The Nexora logo, 4 motivational posters and 13 short-form reels, each carrying the brand mark.

Design approach

A rising arrow built into the letter M signals growth, and gold on dark gives the brand a premium feel. Every reel pairs a bold on-screen hook with the logo and tagline, so a clip is still recognisably Nexora when it is shared on its own.

Brand logo
4 posters
13 branded reels

Case study 03

The Owl Chronicler

Fantasy · Key art & cinematic video

The project

A cinematic fantasy project titled Forgotten Legend: The Owl Chronicler, needing artwork and video that feel like one world.

What I made

2 thumbnails, a poster, 2 cinematic story edits and a fire-crystal intro animation.

Design approach

The same glowing moon, storm sky and amber-eyed owl run through the thumbnails, the poster and the film. That repetition makes every format feel like part of the same universe, and the dark, fiery palette keeps the mood consistent.

2 thumbnails
Poster
2 story edits
Intro animation

Case study 04For sale

Viper: Brand Identity

Branding · Mockups & presentation

The project

A bold brand identity for Viper, presented with real-world applications so the brand can be judged in use.

What I made

A snake-head logo and wordmark applied to a can, T-shirt, drawstring bag, box, tube and card, plus the presentation slide.

Design approach

A fierce, simple snake mark in blue, orange and yellow stays readable at any size. Showing it on packaging, apparel and stationery proves the identity works across products, not just on a flat logo sheet.